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Case Studies - Virgin

Virgin Home Case Study

In 2001, Richard Branson's Virgin Energy created Virgin Home - a fantastic new product aimed at the domestic market covering the three major utilities Gas, Electricity and Telephone. Crystal Power was approached by Virgin to setup a sales programme to launch this exciting new project.

In April that year, 10 Crystal Agents began selling on behalf of Virgin in Stockport, Manchester. After a successful trial period of 8 weeks, the sales module created was proven correct and Crystal's Recruitment Team set about increasing the Field Agent numbers to 90 at a rate of 10 Agents per month.

The success of this project was far beyond that expected and Virgin made the decision to split the national coverage firstly into 4 different agencies and then later into 10. This rapid expansion led about numerous compliance issues and regulatory involvement. A complete overhaul by the MD of Virgin Energy to tackle these difficulties led to every single agency excluding Crystal Power having their contract terminated.

Due to the solid infrastructure put in place from the beginning and the commitment to protecting the client's brand, Crystal proved once again to be one of the UK's top Sales & Marketing Organisations.

Over an 11 months period, Crystal gained Virgin 75,000 new customers - far surpassing the expectations and targets of both Virgin and all other agencies.

Company Vision & Values:

Crystal Power, are a team of dedicated individuals in sales and marketing who are totally devoted to giving an exceptional experience to their customers. We have such a passion and zest to set our standards so high that only the most committed dynamic people have a future within our organisation.