Sitemap

Staff Login

Home

Job Opportunities

Case Studies

Services Provided

Land & Property

Case Studies - Post Office

Post Office Home Phone Case Study:

In April 2005, Crystal Power was approached by the Post Office to set up a direct sales programme in Post Offices throughout the UK to gain HomePhone customers. This was following a recommendation from an earlier equally successful contract with Virgin Energy which established Crystal Power's reputation as one of the UK's top Sales & Marketing Organisations.

After agreeing a bespoke sales model with the Post Office, Crystal started with a test set up of just four Field Sales Agents and one Area Manager; after proving that the sales model would work and using their national recruitment hot line, quickly recruited a sales force of over 120 agents.

As Simon Carter states in a recent letter to the Managing Director, Sean Henderson:

"The rest is history - you have out performed all of the agencies we have used, selling 2,000 HomePhone contracts a week over a wide geographical area, with low cancellation and churn rates, and to the highest level of compliance and customer service…"

Simon Carter
Marketing & Direct Sales Director
The Post Office

After 18 months Crystal Power have played a key part in helping position Post Office HomePhone as the fastest growing fixed-line telephony business in the UK. They have delivered over 195,000 new customers across the country.

Excluding the initial test set up, all customer contracts have been data captured in house and following a move to full data capture (including customers Bank Details) in April 2006, Crystal Power updated their IT systems to provide even more security for their client the Post Office and all 195,000 customers held on their system.

Company Vision & Values:

Crystal Power, are a team of dedicated individuals in sales and marketing who are totally devoted to giving an exceptional experience to their customers. We have such a passion and zest to set our standards so high that only the most committed dynamic people have a future within our organisation.